A web application implementing WebHooks will POST a message to a URL when certain things happen. In this case, the certain thing is 'a scan on a Dynamic QR Code'.
When a Dynamic QR Code is scanned, the Scanova app gets relevant data attached to the scan such as—date/time of scan, IP address of scanning device, device family, browser, operating system, etc. This data is also called 'scan tracking' data.
Using Webhook integration, a Scanova user can POST this scan tracking data to a URL in JSON format, whenever a Dynamic QR Code gets a scan. This URL or 'catch hook' is usually provided by a integrations service provider such as Zapier.
When a QR Code is scanned, the tracking data (in JSON) will be sent to Zapier. Using Zapier, you can then send this data to any compatible app such as Google Sheets, Kissmetrics, Slack, etc.
So using Webhooks, you can integrate Scanova analytics with any other Analytics or Reporting app so that you have all your analytics data in one place.
If you still have questions, you can reach out to our support team at [email protected]